My co-worker Tony and I entered the 2020 Cannes Young Lions Media Competition through our agency, Initiative. We received the brief in late February and had two weeks to create a 10-page deck with a $3MM media plan to raise $2MM in donations for a children's cancer research charity called CureSearch.
Although we did not win, this was a really cool experience during my first year at an advertising agency. Tony and I reached out to five other co-workers for advice and got to go through the entire campaign planning process from audience targeting to the big idea to the budgets. I designed the deck in Adobe InDesign. Click the link below to see the whole presentation.
