My last semester of college, one of my favorite professors was trying out a new course, so I decided to take it. The final project was to pick a brand, analyze the industry and main competitors, and make your own creative brief for one of their key campaigns. I chose Patagonia because I recently purchased a Patagonia fleece, but I didn't know much about the brand or the outdoor apparel industry. I used Adobe InDesign to create the layout for this book. Click here to view the pdf version.
PRA 245: Research and Strategy for Advertising
You may also like
NSAC Ocean Spray Campaign
2018
Cannes Young Lions Media Competition
2020
![](https://cdn.myportfolio.com/fec2a43ab456181bc9b86099ab3be17e/d603f69e-a1d0-4e63-9454-3ba4340551e8_car_202x158.jpg?h=45aaa3c6070f28a2ddfb98d8be7dd089)
Passion Project: Social Media Giveaway
2018
PRA 497: Advertising Campaigns
2018
Passion Project: Personal Branding Design
2017
PRA 373: Copy Writing
2017
![](https://cdn.myportfolio.com/fec2a43ab456181bc9b86099ab3be17e/d3c4e38f-4918-4900-b185-e0603ed51e07_car_202x158.png?h=05cd698d02eea709813881acc60a881f)
Passion Project: Bingo Instagram Story Templates
2020
![](https://cdn.myportfolio.com/fec2a43ab456181bc9b86099ab3be17e/2550f62b-6aa8-417b-95ea-6e0e908f7062_car_202x158.jpg?h=c75b8ee0e2217cb19fe866eacf331050)
PRA 419: Entertainment Marketing & Promotion
2017
![](https://cdn.myportfolio.com/fec2a43ab456181bc9b86099ab3be17e/8a2681a0-0b86-4162-8a5e-7c7cf89c75a3_car_202x158.png?h=cbc5429d644728aa971cfcf4eaefb6f1)
Internship Work: Variety E-Blasts
2018