PRA 245: Research and Strategy for Advertising

My last semester of college, one of my favorite professors was trying out a new course, so I decided to take it.  The final project was to pick a brand, analyze the industry and main competitors, and make your own creative brief for one of their key campaigns.  I chose Patagonia because I recently purchased a Patagonia fleece, but I didn't know much about the brand or the outdoor apparel industry.  I used Adobe InDesign to create the layout for this book. Click here to view the pdf version.